We are seeking a creative and data-driven Social Media Marketing Manager to oversee our online presence and engage with our audience across multiple platforms. The ideal candidate will be responsible for developing and implementing strategies to increase brand awareness, drive engagement, and generate leads.

Skills

• Proven experience as a Social Media Manager.
• Strong knowledge of social media platforms, trends, and analytics tools.
• Experience with paid social media advertising and influencer collaborations.
• Excellent copywriting and content creation skills.
• Proficiency in tools like Hootsuite, Buffer, Canva, or Adobe Creative Suite.
• Ability to analyze data and adjust strategies accordingly.
• Strong organizational and time-management skills.
• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• Experience with SEO and email marketing.
• Knowledge of video content creation and editing.
• Basic graphic design skills.

Responsibilities

• Develop and execute social media strategies aligned with overall marketing goals.

• Create, schedule, and manage engaging content across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).

• Monitor and analyze social media performance metrics, optimizing strategies for better engagement and conversions.

• Manage social media advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).

• Stay up-to-date with industry trends, platform updates, and best practices.

• Engage with followers, respond to comments/messages, and build community relationships.

• Collaborate with designers, content creators, and other teams to produce high-quality visuals and videos.

• Identify and work with influencers and brand ambassadors to enhance brand presence.

• Track and report on campaign performance using tools like Google Analytics, Meta Business Suite, and social media insights.