22 Aug 2023
The Rise of Hyperlocal Delivery Platform: The Next Step in the Business Revolution!
Surbhi Bhatia
How often do you use mobile apps like Uber, Postmates, DoorDash etc?
We imagined using such technology a decade ago, and it took only a few years to turn the idea into reality! And guess what?
It has a term, and we call it ‘Hyperlocal.’
Undoubtedly, developing hyperlocal delivery platforms is not a boon just for the customers, but it is equally beneficial to business owners as well. While customers can quickly get their hands on the ordered goods and services, businesses acquire a broader customer base due to the convenience they are offering.
While startups working closely with on-demand businesses are moving every rock to acquire a competitive edge, traditional brick-and-mortar stores are also making an effort to turn their offline business into online sales. While companies worldwide have tweaked their operations by stepping into the digital world, the competitive advantage is to those who have adopted hyperlocal services; for instance, 10 minutes grocery delivery app.
What is your idea of turning your business into a hyperlocal? Undoubtedly, it requires app development expertise and knowledge of modern trends to develop a worthy approach. So, get in touch with the best grocery delivery app development company to learn everything about the modern concept!
Next, let’s move further without further ado!
Introduction to Hyperlocal Delivery App
Hyperlocal delivery models are online business strategies that support superfast on-demand delivery from local stores to the customer’s doorstep. Customers can download the app and place their order via the same, after which the app displays a projected delivery time of 10-15 mins.
But how does quick order fulfillment take place in today’s hassle?
Notably, these on-demand mobile apps are centered according to geographic locations, and nearby vendors do the order fulfillment.
What’s best is that hyperlocal has also captured food, medical supplies, local logistics, and other markets apart from the grocery.
Crucial Stats Shaping the Hyperlocal Delivery Landscape: Market Analysis
Take a look at the below mentioned statistics to learn why businesses are inclined towards the development of hyperlocal mobile apps:
– While the hyperlocal market generated a revenue of $952.7 million in the year 2021, it is likely to surpass $8856.6 million by the end of 2032.
– The Indian e-commerce sector is anticipated to reach $200 billion by 2026.
Indeed, the growing industry will present numerous opportunities for businesses; however, it is equally vital for the market to grab these trends and knowledge.
Angles of Hyperlocal Delivery Business: Here’s How Entrepreneurs are Perceiving It!
Just like any other eCommerce business, hyperlocal follow different approaches, and entrepreneurs might want to follow one of the following models:
1. Single Store Model
This model is best suitable for businesses with a good brand name in the market; however, they want to expand their horizons. Thus, the hyperlocal on-demand delivery app would list its goods and services to achieve the same objective.
2. Aggregator Model
Notably, the hyperlocal delivery service serves as a mediator between consumers and vendors. Therefore, the online platforms of these stores can rope in a solid customer base, and Zomato sets the best example of the aggregator model.
3. Store-Pick Model
The store-pick model enables customers to order goods via the app and collect them from their nearest stores. As soon as these stores receive the order, they begin preparing the same and keep it ready for customers to pick.
4. Hybrid Model
The hybrid model of a hyperlocal delivery business offer customers dual options. Shoppers can either get the goods delivered to their doorstep or pick up their package from the shop without paying any additional fee.
5. Inventory-Led Model
This app model is known to manage its inventory. This model vanishes the need to connect with the local stores for order fulfillment. Thus, either the hyperlocal businesses produce their inventory or connect with the brands straightaway. The products are arranged via the model’s inventory management system, and the delivery is made.
The Working Mechanism of a Hyperlocal Business Model
As mentioned earlier, the model allows weaving a network with the local offline stores to fulfill customer demands at their doorstep. But how exactly do the businesses operate? Here’s what you should know:
1. Order Placement
Customers can use any device to download the respected app. Once downloaded, orders can be easily placed via the same.
2. Transfer of Order Info
Once hyperlocal businesses receive orders, they communicate the same with the partnered vendors and delivery executives for operations to run smoothly.
3. Ready to Dispatch
As soon as the orders are received, they are prepared to dispatch to the customers.
4. Delivery Service
The delivery agent collects the order from the local vendor and takes it to the customer’s address.
5. Order Delivered
The status is updated to delivered as soon as the customer receives the order.
Why Must You Emphasize Building Hyperlocal Delivery Apps?
Undoubtedly, this generation is entirely dependent on hyperlocal services for simplified shopping procedures and added convenience. Thus, it has opened the opportunity gates for businesses to invest in this business model for higher revenue generation.
Are you looking for more reasons to invest in a hyperlocal delivery platform? Then, here are the top-notch benefits for you to know:
1. Hassle-Free Supply Chain
Supply chain management in traditional shopping methods can lead to higher spending. However, the hyperlocal delivery platform apps can help manage the supply chain seamlessly by enabling businesses to manage the orders received. They can communicate with the local vendors and delivery people to deliver the order.
2. Back-Up for Traditional Economy
No wonder the e-commerce and digital retail market is booming exponentially, which has become a primary reason offline businesses lose their sales. Thus, here’s when hyperlocal apps play the pixie dust as they connect with local vendors for order fulfillment and revenue generation.
3. Cost-Effective Strategy
Evidently, offline grocery stores struggle to keep up with the customer’s demands. However, on-demand app solutions automate the entire process by notifying businesses about the order received, so they can begin packing the same. On the other hand, delivery executives are notified, which, all in all, streamlines the procedure and proves to be cost-effective.
4. Convenience of Management
Are you a fan of hyperlocal business apps? Then you would know that every process can be easily managed on the smartphone. In fact, you can keep track of your customers, inventory, deliveries, and whatnot can be easily looked after without any extra effort.
5. Huge Audience Targets
Hyperlocal apps enable a business to target a wider audience within local boundaries. All you need to do is build strategic moves to reach out to your potential audience accurately, and nothing can stop you from getting inclined toward your services.
How about scheduling a consultation with a reliable team of e-commerce app development to meet your business objectives?
Furthermore, if you’re looking forward to working on your hyperlocal app idea, you must know what it takes to build a thriving ecosystem. Continue reading to know:
Core Features to Incorporate in a Hyperlocal Mobile App
Listed below are some of the core features to be incorporated into a hyperlocal mobile app. Therefore, take a look to start envisioning the mechanism of your digital weapon:
1. Geolocation
Geolocation is one of the primary features of a hyperlocal delivery platform incorporated with Google Maps API, enabling customers to connect with nearby vendors.
The detect customer location feature monitors the current location of the person that has signed up, and personalizes the results on its basis.
2. Service Provider Selection
A hyperlocal app will have multiple service providers on its platform. Therefore, it is a chance for the customers to pick a preferable vendor and order from their store. Additionally, if customers lives in a specific region, they will only be able to view providers that are nearby. Thus, it’ll save costs for both customers and the service provider.
3. Catalog Filtering
While a customer browses through the stores, he should only be able to view products available around their GPS location. Why? Notably, it’ll help businesses and vendors to reach out to their customers quickly and efficiently.
4. Faster Shipping Method
As mentioned earlier, a hyperlocal delivery app is designed to cater to quicker deliveries. Thus, customers don’t have to wait for long for their orders to arrive. Instead, the deliveries are fulfilled in a few minutes without worrying about logistics management.
5. Delivery Slot Selection
This is one of the best features of a hyperlocal delivery app, enabling customers to opt for a delivery slot time option. Therefore, app users can choose to get the products delivered as per their convenience or availability.
6. Multiple Payments Mechanism
No wonder every mobile app requires a secure payment gateway system, such as PayPal, Stripe, and more. Additionally, you may incorporate multiple payment options for customers to opt for the best mode. Some of the most convenient gateways include cards/wallets. Allow customers to pay via cards such as debit, credit, Visa, Mastercard, Amex, etc. You may also support your app with wallet integration, such as Apple Pay, Alipay, etc.
7. Delivery Guy Tip
A number of on-demand app development comes with an incredible feature that is a tipping option. This feature allows customers to give the delivery executive some percentage of the amount for their flawless service. You may enable customers to add up to a restricted percentage of the tip or let them enter a custom amount.
8. Customer Support
What if a wrong order is delivered to the customer? Or what if some of the items from the order placed are missing? In this case, customers must be able to connect with businesses to resolve their queries immediately. This is why, a live chat system should be integrated for 24/7 support.
Other Features of a Hyperlocal Delivery App
For Customer Panel
- Sign up or log in
- Apply filters
- Delivery instruction
- Voice notes
- Chatbot
- Order history
- Order tracking
- Reviews and feedback
For Service Provider Panel
- Registration
- Product management
- Order management
- Revenue management
- Analytics
Hyperlocal vs. Last-Mile Apps: What’s Your Pick?
For all those unfamiliar, last-mile delivery apps closely work with the transportation process, where product shipment takes more time than hyperlocal. Therefore, customers can order any products and commodities apart from food and groceries since extended delivery time is required.
On the other hand, hyperlocal apps emphasize product delivery directly from sellers to customers, and the orders are fulfilled within a specific geographic area.
Differences | Hyperlocal Delivery Apps | Last-Mile Delivery Apps |
Time Taken | The package is delivered within a few minutes or hours. | The package takes a minimum of 12-16 hours for delivery. |
Geographical Boundaries | Products are delivered within specified geographical boundaries. | Products can be delivered from distance of more than 20 kms. |
Delivery Responsibility | No single entity is responsible for deliveries. | The courier company is responsible for the deliveries. |
Products To Be Delivered | Food items and groceries can be easily delivered. | Any item can be delivered apart from food and groceries. |
In a Nutshell!
Now that you’re aware of how an ideal hyperlocal delivery app looks like, it’s time to get on the journey of developing one. Isn’ it?
However, the only remaining task is to get in touch with us at Techugo- a leading mobile app development company in USA to discuss your app idea.
While we get on this journey to success, we ensure a fun rollercoaster ride that will take to your destination.
So, what are you waiting for?
Happy innovation!
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