11 Apr 2017
HOW TO INCREASE APP DOWNLOADS FOR YOUR APP
Ankit Singh
Read it somewhere and liked it,” Good brands meet needs, but great brands create needs”. How logical and customer centric it sounds, which aims to give a soothing user experience. When I talk about needs and user experience, the first thing to sparkle on our brains is the technology and its effects on us; undeniably mobile app technology is the most trending technology which rules our heart. But due to the excessive demand in the mobile apps, there is a larger chunk of mobile apps taking birth in the app world every passing minute, and which leads to one another fact that not every mobile app becomes successful in the app world, but it takes a lot for the user to accept the mobile app, also, it requires the successful invasion of app marketing strategies into the well-thought app concept, which makes the recipe for a successful mobile app.
Many app developers have a full faith in their app design and the app concept and feel that their developed apps would be hitting the success charts, but they need to wake up and smell the coffee finally. Competition exists and is evolving at the light speed in the mobile app development field and when you invest your hard work, creativity and imagination in the development of a mobile app, then you always yearn to get a nerve-exciting downloads for your mobile app, but if you fail to attaining the same, then you need to stop and think, since it means there is something wrong at somewhere, which needs to be fixed instantly to avoid the further damage. Just read further and take a look at the various measures to boost your app downloads.
Unique Features
The worst nightmare any app developer can wake up to is having a wonderful app design, no relevant competition in the field, yet only 14 download within a week’s time and no review…it’s alarming and frightening as well. It’s very common to understand that mobile apps are not developed in 1-2 numbers, but a huge number of apps get published on the app store daily, to sustain that pressure, that competition, it is very much expected from you to offer your users a distinct set of features, which would make your users utilize your app more frequently than any other app in the same genre.
Social Media Integration
An app developed should fit the requirement of the users from every aspect. Yes, it is true that a much-valued options available in the app market have made the users go more picky about their app selection, if any app fails to fit their requirement screen, they switch to another app without any fail. You need to comprehend one fact that your app should fit the size of user’s every single requirement. Social media is the much enjoyable platform used by every user in a way, your app should offer a seamless integration between social media and mobile, allowing the users to share, view and save anything from their app to social media account. This technique would let the users invite more friends to your mobile app and will offer the seamless integration, which would reduce the complexity of the app, making your app going popular and more accessible.
In-App Referrals
I have not been using the Uber till sometime in the past, but when my friend invited me to the app download, I received a text stating the, claim your Uber first three rides free, up to 50 INR.’ followed by a link to download the app. I downloaded and received the 50 INR off on my first 3 rides. This referral system helps all the three people connected with the app. The In-App referrals work in the favor of all and the mobile app becomes a win-win situation for all; where users get a free ride, another gets credit and in return, you get a credit, and the company gets a new user.
A Personalized Effect
Imagine if your users can change the app color, app theme, app fonts and many other accessible features, then how convenient and refreshing it would be. We all love the products which have our imprints and when it comes to mobile apps, which we use constantly daily, then a personalized experience with such app interface, can bring a new experience. Through this way, the user would be fascinated to download your mobile app.
The mobile app market is ever evolving and has become more competitive than ever before, which means the more rise in the downloads of efficient apps and decline in the downloads and the usage of worthless mobile apps. With the above-mentioned techniques, you can assure to not to fall into the inefficient mobile apps criteria and get notable app downloads secured for your mobile apps.
We agree, a well-planned app marketing strategies can only be integrated by a top mobile app development company, which can understand your concept, your business requirements, and your end user’s demand and offer a seamless mobile app experience for you. To get such company, you must come to Techugo – a top mobile app development company in India and abroad, where the Techugo team takes pride in developing the mobile apps for the leading brands to startups and Techugo Team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. If you are looking for an app development solution for your business needs, then our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.
You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.
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