Heighten Your Growth With A Win-Win Solution like Mobile Marketing!

The introduction of smartphones has stunned the world with its capabilities. And the outburst of the most promising technologies has only added the cherry on top. The massive developments in mobile technology have provided a global platform for marketers to remain connected to the user base. The pace at which the transformation from traditional to digital is taking place is remarkable.

It was not long back when Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, predicted that by 2014, smartphones would overtake the desktop for internet usage. To unveil the truth behind the prediction, comSquare – a leading internet technology company, held research and its report suggested that we have already passed the mobile Tipping Point:

So now, it’s no longer the question of whether the inclusion of mobile in your online marketing strategy is essential or not; instead, the big question in the current scenario is how to make it happen.

How Mobile Fits Into Your Online Marketing Strategy?

Nowadays, consumers increasingly depend on smartphones for many more services like web searching, email, chat, maps, directions, etc. While looking at this dynamic approach, every entrepreneur like you can closely monitor the available opportunities to reach your audiences.

Moreover, leverage this increasing usage trend to reach out to your customers and encourage their engagement. This could be done by precisely predicting their consumer behavior through key customer geo-location data that helps you gain deeper insights for better decision-making.

Leading Benefits of Mobile Marketing

Entrepreneurs always consider the advantages and disadvantages before proceeding with their decisions. So, here we are with the benefits of providing certain aids. Move into to learn more:

Ensure to read further: 

• Larger Audience

Undoubtedly, many people today use smartphones. If we look at the current figure, there will be 7.6 million smartphone users by 2027 who use 72.6% of the Internet. That ensures that smartphones would become the dominant force for Internet usage.

If these people use this huge portion of the Internet, then there is no other thing that can grow your business as smartphones do. Your audience can increase with SMS marketing with 98% open rates. The people click and redirect towards your page, where you have featured all products and services.

• Personalization Benefit

As the world focuses more on personalized experience, you can give the same to your users while using their location data. Everyone moves to places with their smartphones. You can have an insight into the places they visit and thus prepare a personalized product for them.

You will have everything from purchase history, habits, preferences, favorite restaurants, and current location while taking the location data through their smartphones. While seeking data from other companies, several big brands provide the right offer to their customers whenever they are near their branded stores.

• Cost-Effective

Another benefit that leads brand promotion to the top is its cost-effectiveness. With content on the smaller screen, it requires less money and time.

Push notifications in app-ads are the cheapest marketing model with successful results. Also, you can attract the targeted audience with location-based tools.

• Instant Transactions

Mobiles also work as a medium for entertainment, as most people use them when looking for a way to kill time.

Entrepreneurs can use most of this time while providing the product that entices them to make an instant transaction. No one would have ever thought that mobiles fill this purpose too.

• Vital Campaign

Any campaign will be loved and shared by the audience if it is related to them. As a result, businesses that have not received the ultimate reach can grab the most with mobile marketing.

Thus, offer a seamless way to gather a larger user base. You can make the most while deriving a top-notch application. Therefore, ensure to connect with the top mobile app development company today.

Drawbacks of Mobile Marketing

Now, let’s look at the disadvantages and learn the drawbacks here. 

• Errors

Sometimes, altering the errors after you send the text is complex. This can hamper your image in front of your users. Most often, it is when you first-time share anything with your consumers.

A mistake, in the beginning, could lead you towards customer dissatisfaction and disapproval. So, it’s an enormous misery.

• Charges

Although SMS and email marketing are cost-effective, if you want to advance your promotion scheme, this could prove more costly.

So, while preparing a marketing concept, ensure that you have picked the right strategies. Through this only, you can save yourself end up in a web of difficulties.

• Viral can Backfire

Content Viral is fine if your product has been provided the right reviews. However, if it backfires and delivers negativity in the market, you should strategize the approaches for fighting against it.

So, ensure that you are perfect in every way, enlightening your audience with the right product. 

Strategizing The Mobile Marketing

There are several ways in which you can reach your customers through mobile marketing. However, the most crucial touchpoint is your website. Other essential methods are listed below:

1. Have a Mobile-friendly/ Responsive/ Optimized Website

If you wish to implement marketing, the most certain prerequisite is to have a responsive or mobile-friendly website. If not, you risk facing negative consumer reactions as people visiting your website through smartphones expect an exceptional, easy-to-navigate, responsive portal.

2. Plan an SMS/Whatsapp/Texting campaign

Research by many agencies has shown that Smartphone users have well-received SMS and other text message formats. It’s a popular and widely used method for either driving traffic or engaging response. However, the most crucial benefit of this method is that it is equally valuable for targeting customers with smartphones and regular phones.

3. Create a Mobile Application

Despite the sales ratio of smartphones and tablets exceeding desktops, it remains relatively low compared to the total marketplace. However, the competition is heating daily as businesses develop unique apps for their customers to stand out in the competitors’ crowd. So don’t miss the opportunity and get your mobile app development-ready before you start losing your customers to competitors.

4. Advertise on mobile apps/websites

Placing your ads on mobile apps/sites related to your industry can help you reach a distinct audience incrementally. It will help create a direct link to your online sales channels and enable greater assimilation and post-click engagement. It is beneficial when used in harmony with a well-optimized, mobile-ready website.

5. Location-based Mobile Advertising/Geotargeting

The key concept behind Geotargeting or Location-Based Advertising is to know where your prospect is located so that you can make offers and calls to action accordingly. With the help of this advanced advertising tactic, you can sharply display the information-specific content and make your prospective customer click on the link provided, resulting in a successful conversion

6. Make the Most Of Push Notifications

Maintaining constant communication with the users is necessary, and this push notification is the real deal. An app/ website for your business would bridge the gap between the process and the user. Push notification is a connecting bridge that fuels constant communication with the client.

Summing It Up!

This is how to use a smartphone to flourish in implementing an online marketing strategy. Drop a comment and let us know about other ways that you think boosts online marketing.

Also, connect with Techugo if you plan to optimize the marketing standards with your own app. We are a top-notch app development company serving our clients worldwide.

Feel free to connect with our team in case of any queries. But until then, stay tuned to this space for updates.