Developing a Video Streaming Platform Like Shahid for Arabic Content

Video streaming mobile apps are changing the way people are now enjoying entertainment. Hundreds of millions worldwide access digital services – movies, television shows, documentaries, and original material – on an on-demand basis via the Internet. High-speed internet penetration and relatively affordable devices have been the sparks behind this popularity; however, the COVID-19 pandemic has also boosted the media and entertainment industry because people spend a lot of time indoors, seeking entertainment on digital platforms.

As of 2023, there are 1.3 billion SVOD subscribers globally, increasing by over 300 million in the next four years (Statista). Global OTT TV episode and movie revenues will hit $215 billion in 2029, up by $53 billion – or 33% – from $162 billion in 2023 (Digital TV Research).

Shahid is one such successful, popular Arabic video streaming platform. One of the reasons Shahid has become so widely used is that it boasts a vast library of Arabic content: movies, television shows, and a variety of original productions. In addition to having an extensive repertoire, Shahid succeeds in the Middle East region due to its friendly AI recommendation algorithm.

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This blog will teach you how to set up your own video streaming platform like Shahid. The steps outlined here would have walked you through developing your own entertainment app catering to a specific audience, specifically in the competitive landscape of the video streaming industry. 

Let’s stream in to create an app that’s buzzworthy!

Shahid: A Leading Arab Streaming Platform

Shahid is a popular Arabic video streaming platform that provides Arabic and international content. It belongs to the most prominent media companies in the Middle East and North Africa, MBC Group.

So, what could be their success factors? Let’s find out!

Shahid has original TV shows, movies, and documentaries for audiences in the Arab world. It also contains some international content, translated into Arabic through voice-over or subtitles, to reach a broader target audience. It has invested heavily in producing good-quality original series and films to attract subscribers through exclusive content. The platform’s user-friendly interface and smooth navigation also increase its popularity. Shahid’s marketing campaigns and promotion have successfully made it buzz-worthy and added newer subscribers.

This success has brought various regional streaming platforms onto the show, striving to win viewers’ hearts. Shahid’s heightened focus on quality Arabic content has empowered Arab creators and producers, allowing them to showcase their work. The popularity of Shahid also establishes that localized content is a product in demand across the MENA region. It inspires other industries to create such content according to specific cultural preferences.

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Inspired yet? Let us look into how you can create one such platform, too!

Going Through the Basics of Video Streaming Platforms

A video streaming platform is a complex system that involves several interconnected components. To build a successful platform, it is essential to understand these key components:

1. Content Delivery Network (CDN)

NetworkCDN is essentially a network of servers located at distribution sites throughout the internet, holding copies of content. It delivers the best possible content to users according to their geographical locations, resulting in much faster loading time and better user experience in places with lower internet speeds.

2. Video Player

This is the interface that engages app users with the content. It should include options such as rendering compatibility on several devices and browsers, playback controls, subtitles, and quality selection in the player.

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3. User Interface (UI) and User Experience (UX)

A great UI and UX are crucial for attracting and retaining users. Navigating with clear labeling and findinto make the experience would be self-intuitive. Recommendations and search functionality also improve user experience.

4. Payment Gateway

If the platform offers premium content or subscriptions, there is a demand for a safe payment gateway. Integration with popular payment providers may simplify the payment process for users.

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5. Analytics

Analytics acquire user-behavioral data, content performance, and platform use. This information can lead to sound decisions about what to acquire, how to market, and how to improve the platforms.

6. Challenges and Considerations

Building a successful video streaming platform comes with several challenges:

• Securing the rights to high-quality content can be expensive.

• The platform should be designed to accommodate a significant increase in traffic and users, especially over peak times.

• The video streaming market is one of the most competitive today. They have to create that difference to attract and retain users.

• Technical requirements to ensure smooth playback, prevent buffering, and resolve problems with compatibility with different devices might add to such difficulties.

• Platforms must adhere to copyright laws, data security regulations, and other legal requirements.

Building Your Video Streaming Platform Like Shahid

Partnering with a reputable app development company can be an important strategic decision when considering video streaming platform development. These companies have the expertise and resources to handle the complexities of video streaming development.

Look for a mobile app development company in Saudi Arabia with trustworthy reviews of its previous projects to assess its capabilities and quality of work. Ensure they have the necessary skills in areas like backend development, frontend development, and video streaming technologies. Also, remember that effective communication and collaboration are essential for a successful partnership. The company should be able to handle the growth of your platform and accommodate future scalability needs.

Next comes the critical aspect of choosing the right tech stack.

The determining factors in selecting the technology stack for a video streaming platform are the project requirements, budget constraints, and team expertise. Among the popular choices are:

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1. Backend Frameworks

A full-stack framework that aims to provide rapid development with convention over configuration approach is required. Node.js is an appropriate performance option, scalable-friendly, and suitable for real-time applications. Python is both a small and large-scale project-friendly language with a very large ecosystem of libraries.

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2. Databases

• MongoDB is a scalable and flexible NoSQL database that efficiently handles large volumes of unstructured data.

• PostgreSQL is a relational database with strong properties, ACID, and high-end features for data management.

• Redis is an in-memory data store for caching, session, or real-time analytics.

3. Cloud Platforms

• According to Amazon Web Services, there are many services from which one can choose. These include computing, storage, networking, and database options.

• Google Cloud Platform is highly scalable, has infrastructural capabilities, and has full machine learning possibilities.

• Microsoft Azure is yet another hybrid cloud platform that is integrated with other Microsoft products or services.

For startups with no budgetary constraints, you can use cloud-based services and open-source technologies to make costs cheaper. Node.js and MongoDB may serve as the starting point. Python, PostgreSQL, and AWS or GCP would be necessary for a more robust setup for giant enterprises with more complex requirements. If real-time features are critical, Node.js and MongoDB might be needed to achieve the performance level and scalability required.

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Examining the Cost of Building a Video Streaming Platform Like Shahid

Building a video streaming platform like Shahid requires a significant investment. While the primary cost can be $50k and more, the exact cost of building a mobile app in UAE will depend on your specific project requirements. Expect the following cost factors to draw the ultimate cost required for your project:

• Platform Complexity (basic platforms with limited features may be less expensive, while complex platforms with advanced features will require more development time and resources)

• Content Acquisition

• Technology Stack (cloud-based solutions and open-source tools may be more cost-effective than custom-built solutions)

• Development Team Experience 

• Location (check the cost to develop a mobile app in Saudi Arabia and the cost to develop a mobile app in Dubai)

• Ongoing Maintenance and Updates

• Scalability

• Monetization Strategy (subscription, advertising, freemium)

• Market Influence

• Content Delivery Network (CDN)

• Payment Gateway Integration

• App Store Fees

• Marketing and Promotion

• Legal and Regulatory Compliance

Creating the Heart of the Streaming Platform: Content Acquisition & Management 

A successful video streaming platform relies heavily on its content library. Acquiring and managing content effectively is crucial to attracting and retaining users. Here are some key strategies to consider:

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1. Licensing Agreements

If you have the resources, producing original content can differentiate your platform and build a loyal audience. Licensing content from studios, production houses, and content creators can expand your library quickly. Negotiate favorable terms for licensing fees and usage rights. Carefully manage content rights to avoid legal issues and ensure you have permission to distribute content.

2. Content Creation

Partner with production companies or studios to share costs and resources. Encourage the app users to upload their own content, but implement guidelines and moderation to maintain quality. 

3. Content Curation

Use data analytics to personalize content recommendations for users. Employ curators to select and categorize content based on quality, relevance, and user preferences. Ensure accurate and comprehensive metadata like titles, descriptions, and tags to improve searchability and discoverability.

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Importance of Content Rights & Copyright Compliance

Copyright infringement is an offense that can be termed illegal, and thus hurt your reputation. Register the original content to ensure the protection of your intellectual rights. Ensure you get all the licenses you need when sharing content and prevent copyright infringement claims.

Captivate Your Audience With the Power of User Experience Design

A fine UX design will lead to a successful video streaming platform. A user-friendly homepage UI and navigation will make it very appealing, and hence, it will give a more satisfied user experience and attract the user even more.

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Key Design Elements

• Homepage Layout: The homepage should not have too much clutter not to overwhelm users with too much information. Popular content or featured categories can draw the focus onto them. Access to search, recommendations, and user profiles is easily reached from there.

• Search Functionality: The search functionality shall be strong enough to deliver fast accurate results. Advanced search is acceptable. For instance, the filter can be by genre, year, or even actor.

• Recommendations Engine: Using AI algorithms, content recommendations shall be personal based on a user’s preferences as well as the history of watched items. Multiple recommendation categories shall also be possible, such as “Popular”, “Trending,” or “Similar to what you watched.”

• Playback Controls: Playback controls should be seamless and soft to guarantee user-friendliness. It should allow play/pause, fast forward/rewind, subtitles, and quality selection options.

Tips for Creating a Seamless User Experience

• Keep a consistent design language throughout the platform so that the user experience is seamless.

• Simplify discovery of the content desired by the user. Use clear labels and menus that are intuitive.

• Optimize for devices (desktop, smartphone, tablet, etc.) so that the experience is seamless across devices.

• Minimal loading times in engagement and avoid abandonment of the platform.

• Perforate user testing to be able to identify any potential usability issues and get feedback for improvement.

• Ensure that the platform is accessible to users with disabilities by following accessibility guidelines, for example, WCAG.

Protect Your Users With Security and Privacy Considerations

Security and privacy are paramount for any online platform, especially those handling sensitive user data. Here are some essential measures to protect your video streaming platform and ensure user trust:

1. Data Encryption

Encrypt data in transit between the user’s machine and servers with HTTPS. This makes it hard for unauthorized entities to intercept. Encrypt data in case your servers are compromised, it cannot reach unauthorized persons. Make use of strong encryption algorithms like AES-256, which provides the highest level of security assurance.

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2. Access Controls

Assign appropriate access rights to the app users based on their respective roles and responsibilities. Strong password policies should include both uppercase and lowercase characters along with numbers and special characters. Implement MFA with an additional layer of security where apart from their usual login credentials. The users are also required to input additional verification factors such as one-time passwords sent to their mobile devices during authentications.

3. Regular Security Audits

Regular security vulnerability assessments will be conducted to identify and eliminate possible security weaknesses. Simulate attacks on your platform to put its resilience to the test. Security patches on the software and infrastructure will be checked, and known vulnerabilities will be made secure.

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4. Privacy Concerns and Compliance

Clearly make your privacy practices in one overarching privacy policy. Only collect the data that is necessary for the delivery of your services and ensure you do not retain data that is not required. Have clear retention policies in terms of deletion or anonymizing data. In addition, follow applicable data privacy regulations such as GDPR and CCPA.

Monetization Strategies for Your Video Streaming Platform Like Shahid 

Selecting the best monetization method helps you generate revenue. Moreover, it keeps your video streaming platform running for a long time. Some popular options are:

1. Subscription Models

• Pros: Predictable revenue stream. Potential for higher average revenue per user (ARPU). Can build a loyal subscriber base.

• Cons: Requires a compelling value proposition to justify the subscription fee. May limit user growth if the price is too high.

2. Advertising

• Pros: Can generate revenue from a large user base. Flexibility to experiment with different ad formats. Can be combined with other monetization strategies.

• Cons: May negatively impact user experience if ads are intrusive or irrelevant. Can be challenging to attract advertisers, especially for smaller platforms.

3. Freemium Models

• Pros: Low barrier to entry for new users. Opportunity to upsell premium features or content. Can generate revenue through in-app purchases or subscriptions

• Cons: May lead to a large number of free users who do not convert to paying customers. Requires careful management of the free and premium tiers to avoid user frustration.

4. Transaction-Based Revenue

• Pros: Can generate revenue from specific actions, such as rentals, purchases, or pay-per-view events. Flexible and adaptable to different business models.

• Cons: May be less predictable than subscription or advertising models. Requires a robust transaction processing system.

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5. Factors to Focus on When Choosing a Monetization Strategy

• Target Audience

• Content Library Quality

• Platform Maturity 

• Competitor Analysis

Ultimately, the best monetization strategy for your video streaming platform will depend on a combination of factors. It may be beneficial to experiment with different approaches and adjust your strategy as needed to maximize revenue and user satisfaction.

Marketing Options to Boost Up Your Platform’s Brand

Effective marketing strategies are essential for driving user engagement and acquisition for your video streaming platform. Here are some key strategies to consider:

1. Social Media Marketing

Create engaging content by sharing teasers, trailers, and behind-the-scenes footage on platforms like Facebook, Instagram, Twitter, and TikTok. Run targeted advertising campaigns on social media platforms to reach your target audience with personalized ads. Partner with influencers in your niche to promote your platform to their followers. Respond to comments, messages, and reviews to build customer relationships.

2. Search Engine Optimization (SEO)

Use relevant keywords in your website’s content, titles, and meta descriptions to improve search engine rankings. Publish blog posts, articles, and videos that provide value to your audience and improve your search visibility. Encourage other websites to link to your platform to increase your domain authority.

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3. Content Marketing

For content marketing, create exclusive content that is not available on other platforms to attract and retain users. Share articles, news, and videos related to your niche to position your platform as a go-to resource. Build an email list and send regular newsletters with updates, promotions, and exclusive content.

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4. Partnerships and Collaborations

Partner with other businesses or organizations in your industry to cross-promote your platform. Collaborate with content creators or studios to produce exclusive content or co-promote each other’s platforms. Partner with cable or satellite providers to make your platform available to a wider audience. 

5. Building a Strong Brand Identity

Clearly articulate your platform’s unique value proposition and target audience. Develop a strong brand name, logo design, and visual brand identity that reflects your platform’s personality. Ensure consistent branding across all marketing channels to reinforce your brand message. Provide excellent customer service to build trust and loyalty among your users.

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In Conclusion

Shahid has established itself as the best streaming app in the Arab world, driving the growth of the regional entertainment industry. Its success serves as an inspiration for other platforms and content creators to focus on producing high-quality, localized content that resonates with diverse audiences.

But to inspire you, in this blog, we have explored the key components of building a successful video streaming platform like Shahid, from understanding the basics to implementing effective marketing strategies. We have discussed the importance of content acquisition, user experience design, security and privacy, and monetization. All you have to do now is hire an efficient mobile app development company in Dubai to discuss your Arabic video streaming platform. 

The video streaming market continues to grow, offering significant opportunities for entrepreneurs and businesses. By following the guidelines outlined in this blog and leveraging the expertise of a trusted development partner like Techugo, you can create a competitive platform that attracts and retains users. Building a video streaming platform requires careful planning, execution, and continuous improvement. If you are ready to embark on this journey, consider partnering with Techugo, a leading mobile app development company in UAE with expertise in building video streaming solutions.

We can provide you with the necessary technical expertise, resources, and guidance to bring your vision to life. Contact Techugo today to discuss your project and explore the possibilities of creating your own video streaming platform like Shahid.