An Amalgamation of Food Packaging Designs & Technology to Create New Opportunities!

The role of food packaging is to protect food from damage and outside influences to provide consumers with all the nutrition they need. 

However, that’s just one facet!

If you want to move your food delivery business farther above the skyline, solid, attractive, and fancy packaging is all you need. 

Food packaging is becoming a trend.

As much of our lives move the digital landscape, we become more inclined towards visuals, patterns, and illustrations on packed food. And why neglect the fact that packaging design influences consumers’ buying decisions?

That’s what gave rise to the top packaging trends in 2023. Various forms of packaging supplies have emerged today to let your business stands out among other competitive brands and better connect with your end users while providing the best marketing strategy. 

Also Read: Grocery Inventory Management Software Development in 2023

Today’s post is all about the same. So, are you interested to learn? 

If yes, get a complete insight. 

Food Packaging Stats: 

Why food packaging is emerging as a trend and bringing the most favorable outcomes to entrepreneurs in UAE is given in this section. 

• We can see a growth of $3.81 billion in the UAE in the food packaging companies or industry by 2025. 
• 65% pick the products right off the shelf when they like the packaging. 
• People will likely double their consumption of fruits and vegetables by 2050. 
• While in 2020, the UAE food packaging industry in the UAE was valued at $2813.5 million, it will grow and reach $6193.16 million by 2026. 
• The food delivery app industry will likely reach $320 billion by 2029. 
• The global jars sub-segment will touch $16,882.1 million in 2030. 
• Globally, the packaged food products market can generate $49,685.2 million in 2020-2027. 

Top 7 Packaging Design Trends for 2023

Now, it’s time for you to learn about some packaging trends that will lead you ahead against all your competition: 

• Technology-Enabled Solutions 

Doesn’t it sound different? 

Technology-enabled solutions in food packaging, do they have any connection? 

Indeed, they have!

Also, they are an emerging trend in the category. While scanning the QR codes on the products, customers can get a complete insight into the product.

Did you hear about the BlackPink Orea QR code campaign?

With QR codes on their packaging, the famous cookie brand and prominent K-pop girl group enhanced their engagement. Using a QR code generator, you can create QR codes and incorporate the type according to the information you want to share. 

While a video QR code can let your customers learn the manufacturing story of your product in a video format, a website QR code can redirect them toward your website for a better understanding of the business.

With many options available, you can find the one that matches your business goals. 

• Minimalist Food Packaging Trend

Who does not love minimalism? 

As minimalism becomes the first choice of users, extravagant and cluttered designs are drifting away.

That’s not it!

The former proves to be more explicit labeling and highlights the product in an attractive yet elegant way. As customers are already impassive of enormous design patterns and dynamic colors, it’s time to change the strategies and make space for minimalistic, soft, and graceful designs. 

Another benefit of moving with minimalist food packaging materials is the reduced manufacturing cost. When your design is simple and minimal, you are not required to spend more on extravagance. Also, the packaging looks simple and refreshing. While 73.5% of people prefer calm & soothing colors, the rest prefers vibrant, dark, and bold colors. 

• Packaging that Collects Feedback

Getting consumer feedback on the services and products is essential for businesses to survive because they will get a depth of how customers rate or what they like & dislike about the food item. 

Instead of letting them manually provide the reviews on paper, you can place the QR codes outside the packages. While scanning the code, users are redirected to a page where they can fill in their reviews and ratings online and switch to a more seamless way of delivering feedback. 

Cool, right?

What could be more enticing than this? You don’t have to wait longer to get the feedback because it just takes some seconds, and you will gain access to the stars consumers gave to your app. To integrate QR codes for that purpose, connect with the food delivery app development company today. 

Are you looking for an example?

Companies like Greater Hyderabad Municipal Corporation (GHMC) and AirVote have used this dynamic strategy to enhance their business growth. 

• Customized Packaging

Even if various tools and technologies arrive, nothing can replace customized packaging. 

The way it is growing and creating exceptional growth opportunities for businesses makes all of us believe that customized packaging will not leave anytime soon. 

What’s more?

The time ahead for the food delivery industry will go beyond with increased reliance on customized product packaging or custom food packaging bags that bridge the gap between the users’ needs and product realities. 

If you are looking for a boost to your food delivery business, enabling this food packaging trend can do a lot more wonderful. 

Adding a touch of the personal element will always be a blissful and soothing experience for consumers worldwide, making this trend huge and dynamic in the industry. 

• Retro and Vintage Packaging

Another packaging trend that will never go out of style is retro and vintage packaging. The soothing design captures the attention of most users. 

That’s not it!

To make your design more remarkable and unique, you can leverage unique patterns and bring surprise to your users and increase their excitement level for unboxing the packet. 

In this chaos of several options, it is better to consider retro and vintage packaging to achieve new heights and progress in your business. Even grocery delivery app development company has realized the importance of packaging trends and initiated tech integration for businesses to enable more effective marketing strategy.   

• QR Code to Derive Offline e-Commerce to Online

The power of QR codes is not limited to what we have mentioned earlier but is scattered to many of its uses. 

Are you wondering how?

Well, you don’t need to rush to your nearby grocery store every time, even if something essential is required. The QR code behind the food delivery packet can let you order the same item no matter where you are located. 

For consumers preferring a contactless way to shop, this is no more than a thrilling experience. Tesco in South Korea uses the same technique and thus enhances user retention. 

Interesting, right?

If you are looking to derive your offline eCommerce to online, don’t forget to connect with the React native app development company to ensure your digital solution on all platforms. 

• Environmental-Friendly Packaging

Let’s do it for a global cause!

With sustainable and environmental-friendly product-driven packaging, not only you can help the environment but also encourage sustainability. 

Climate change is a critical issue today, and it is only through alliance and togetherness we can reduce and eradicate this global crisis. Instead, there will be customers that feel attracted to this initiative and provide you with their utmost support. 

But what should be followed for this?

Look for biodegradable and bioplastic products instead of petroleum-based plastic. Not just this, but you can apply the QR codes on packaged items and save the cost incurred on printing a thousand pages that prove to be environmentally hazardous. Customers can simply scan and find all the other food items you sell. 

Wondering why businesses must pick food packaging trends?  

To beat the competitive edge, it is important to stay ahead in every way. And here is how the food packaging trends can help. Get a complete insight. 

• Protection 

The ultimate role of packaging is protection. 

However, one should not ignore the basic instructions, like packing date, expiry date, and a list of ingredients included in the particular product. 

As the consumers of today are cautious about their health, you must say no to plastic use. Also, 35% of consumers buy products without plastics. Costa Coffee, one of the largest companies, included discounts on reusable cups, thus leading consumers toward sustainability.

• Unboxing Experience 

Consumers’ emotion is at their peak when they unwrap the product and feel an experience that lasts forever. Even experts believe that unboxing can be a good marketing strategy to enter directly into the hearts of consumers. 

What’s next?

55% of consumers who watch unboxing videos claim to buy the product, thus helping businesses improve the retention rate. 

Also Read: How App Onboarding Increases The App Retention?

• Usability

Most users prefer those packaging that is reusable and recycled in different ways. For instance, Jam’s Jar can be used to store pickles and other eatable items. Instead, we can use the tin boxes of several cookies to store some jewelry and other essential stuff. 

Easy, simple to use, and foldable packaging is everything that users demand. Ensure that you fulfill this requirement of them. 

• Brand Recognition 

Why should we ignore the most essential aspect of packaging?

Brand recognition is what most businesses demand to differentiate their brands from others, and packaging helps them with logo, color scheme, font, size, shape, and design that let them stay ahead of the competition. 

The more a packaging resembles its products, the more it becomes eye-catchy among audiences. However, you must not confuse things while putting them together in a design.

Also Read: How To Transform Your Business Into A Brand?

• Communicative   

Brands represent more in packaging than any other thing. Is there any better way to communicate with your end users? To build a connection with them, you must hit their hearts while adding different emotions, moods, and flavors to your packaging. Instead, you can add a QR code for them to wishlist the same item on your website and buy it in the future. Interestingly, a fintech app development company can let you provide a secure way for your consumers to purchase the product using debit cards, credit cards, digital wallets, etc. 

Technology & Packaging Together Builds a Force!

While exploring this guide, we learned how technology plays an essential role even in food packaging. The placement of QR codes for users is here for users to locate different products, get an overview of the item, and place an order. 

All thanks to the tech integration. 

No one knows what the future contains for packaging manufacturers & suppliers in UAE; there could be more competition in the field, so it’s the right time to arm yourself against a massive threat that can ruin your hard work.

And what else can you do to promote your brand? 

Connect with a top mobile app development company in Dubai and apply the best use of technology while building your own food delivery app.