A dating platform
that craves meaningful
relationships!
Bringing back a sense of belongingness by connecting people who are looking for love or friendship.
The concept of the platform is to deliver a trusted space with the aim of renewing the real-world connections. The idea erupted with an increase in the number of people looking for friendship or love with exciting experiences.
Platform
- Blixr is a seamless combination of dating and events app that gives a refreshing touch to the monotonous market.
- Allows connecting new people in the vicinity and cherish the quality moments.
- Simplifies the process of making new friends with common interests.
- Delivers a secure platform and enables complete transparency for better results.
Service
Mobile Application & Website
Country
London
Industry
Dating, Event, Restaurant
Our goal was to develop an exquisite and privacy-focused social app by breaking the monotony prevailing in the app market. The aim was to focus on the efficiency of services in order to establish a strong foundation. With Blixr the major focus was on enhancing the different ways people connect with each other online.
The first part of our goal was to acknowledge the challenges involved in the development. With Blixr it was mandatory to bring the authenticity that the online dating world was majorly lacking. It was important to bridge the gap present between dating and event applications.
The development was conceptualized with an aim to deliver quality to the user base under all circumstances. The roadmap was constructed with an objective to make a genuine difference and to help the audience witness a brand new world of online dating.
The implementation of innovative ideas delivered excellent results that focused on privacy, inclusivity, transparency, and holistic experiences. The application was able to bring people closer by ameliorating the experiences they shared together.
The foundation of the entire design process was focused on enhancing the capabilities of the application and to tackle the complexities attached with it. The process was broken into four manageable chunks which helped to eradicate the presence of any ill-defined concept.
Idea
- User Persona
- User Stories
- Market Analysis
Research
- User Journey Map
- User Interview
- Survey
Prototyping
- Sketches
- Wireframe
- User Testing
Design
- Illustrations
- Design System
- Animations
The design strategy constituted of six major steps. It was created with a motive of communicating the brand- Blixr to the audience. The curated blueprint followed a clear direction that influenced each and every aspect of the overall design towards the goal.
The goal of Blixr was to promote meaningful relationships and hence, the complete strategy focused on achieving the same.
It was important to deliver value to the user base and that was the critical success factor of the entire project.
The strategy took into account different aspects like age, gender, interests, location, technical competency.
It was necessary to shape and focus all the design elements towards meeting the major goal.
For a successful design strategy, it was necessary to look into the technical competency of the targeted user base.
The strategy also focused on maintaining design consistency across different channels.
A visual representation for communicating the milestones, dependencies, and necessary resources was created in order to implement the strategy. To develop an effective project, timeline boundaries were defined with a strong project scope statement.
Stack
The selection of technology stack before writing the code was highly important to power the app. The team navigated a seamless way to select a tech stack without getting stuck under the mountain of overwhelming options. The combination of the selected software products and the programming languages boosted efficiency during the development process.
Prototyping
In order to successfully implement the user-centric design process, the team switched to paper prototyping to develop an app that meets all the user expectations and needs. This approach delivered useful feedbacks that enhanced the process of development.
The development team created a technical blueprint of the app concept. The technical troop jotted down their heads together in order to find out the best possible screen sequence, navigation, and features for one of the most remarkable applications. The seamlessness attached to the app wireframe eventually delivered unmatchable results.
Design
The interface design consists of elements that are easy to understand and access. Boosting the consistency helped in the quick completion of the task while keeping the efficiency on point. The complete interface design focused on elevating the user satisfaction.
Take a look at the design system in order to understand the different aspects attached to it.
Blixr
London
Workshop
In order to bring out the best possible results, the development team worked round the clock to analyze, assess, and discover the best way to accentuate the project further. The concept was analyzed keeping the market needs and the competition on priority. The app wireframe helped the team to fetch a clear picture of the development process, and later it was elevated with the app's prototype.
The collective initiative and efforts from both the ends helped the development of an outstanding app like Blixr. Its ability to garner revenue is a by-product of the services it delivers. The commitment and the hard work of the team resulted in its gargantuan acceptance on Playstore and App Store.
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